Most of the film was shot in ArriRaw format in 4:3 aspect ratio while ArriRaw 16.9 was used for slow motion shots at 120 fps. Open Gate format, which can use the full 3.4K sensor in the camera to produce frames larger than the standard ArriRaw format, was tapped in to get the maximum image quality in VFX shots.[31] Production designer Sabu Cyril created 10,000 different kinds of weaponry including swords, helmets and armour required for the soldiers. To make the swords lightweight, carbon-fibre was used instead of steel.[32] 3D printing technology was used to create the head of the 100-foot Bhallaladeva statue in the movie.[33] Flexi foam was used to make lightweight armour with the look of leather.[33] V. Srinivas Mohan was chosen as visual effects supervisor, and Kotagiri Venkateswara Rao was the editor. P. M. Satheesh was the sound designer and Peter Hein was responsible for the action sequences. The costume designers were Rama Rajamouli and Prasanthi Tipirneni. The line producer was M. M. Srivalli.[34]
Srushti VFX from Hyderabad was involved in digitally creating some of the shots in the war sequence along with Firefly Studios.[38] Annapurna Studios from Hyderabad was chosen as digital intermediate partner for the film which is responsible for generating the digital feed with the best colour and audio for editing. For the first time in Indian movies, Academy Color Encoding System workflows were implemented along with Infinitely Scalable Information Storage keeping in mind the scale of digitally enhanced shots in the film.[39] Arka Media Works, production company of Baahubali, teamed up with AMD to use the state of the art FirePro GPUs W9100 and W8100 during post production.[40]
hindi movies 2015 full movie bahubali hd
The film was released on 10 July 2015 in 4,000 screens worldwide in Telugu, Tamil, Hindi and Malayalam languages. A record number of 1600 screens in Telugu, 1500 screens in Hindi, 350 in Tamil and 225 screens in Malayalam were booked for the release.[53][54] The film was released in the USA a day earlier by BlueSky Cinemas in 135 screens.[55] A premier show was also held on 9 July at Prasads IMAX Hyderabad. The film's release in Kerala was hindered by the shutdown of a number of theatres due to the piracy issue of the Malayalm film Premam[56] and released in only a few theatres. The international version of the film (20 minutes shorter than the original one) was screened at Busan International Film Festival.[57] Producers announced plans to release the film in China in November 2015 by E Stars Films.[58] The producer, Shobu Yarlagadda, revealed his plans to release the movie in Latin America, Germany and European countries.[59] Arka International made arrangements to release the movie in Germany and 70 other territories.[60]
The movie was marketed by a Mumbai-based company named Spice PR owned by Prabhat Choudhary.[76] The popular statement 'Kattappa ne Baahubali ko kyun maara?' was also coined by Prabhat Choudhary.[77] Marketing of the film started two years before the shoot by S. S. Rajamouli with the audition campaign in Facebook and YouTube. A number of short promotional making-of videos were released on ArkaMediaworks YouTube channel and the team unveiled first look posters and videos featuring the film's lead stars on the occasions of their birthdays. The film used an augmented reality application to play the trailer on smart phones and tablets.[78] The crown used by the character of Baahubali in the film was exhibited at Comic Con, Hyderabad, as a part of the film's promotion. A cosplay event was held in which chosen winners were given a chance to visit the sets of the film.[79] The film's unit also launched a WhatsApp messenger to give regular updates about the film to the subscribers.[80] On 22 July 2015, Guinness World Records approved the poster created during the audio launch of Baahubali in Kochi on 1 July 2015 as the world's largest poster.[81] The poster has an area of 4,793.65 m2 (51,598.21 ft2) and it was created by Global United Media Company Pvt Ltd.[82] This record was later broken by a 5,969.61 m2 poster for the film MSG-2 The Messenger.[83]
The Tamil version of the film faced a controversy relating to a word used in the film. On 22 July 2015, activists of Dalit group Puratchi Pulikal Iyakkam hurled petrol bombs outside the 'Tamil, Jaya' multiplex in Madurai screening the Tamil version of the film. The Dalit group Puratchi Pulikal Iyakkam protested against the movie over the inclusion of the word 'pagadai' (gambler). Members of the group claimed the words, used by caste Hindus to address members of the Arunthathiyar Dalit sub-caste, are considered derogatory against Dalits. Dialogue writer of Tamil version, Madhan Karky issued an apology for offending Dalits.[94]
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